Sierra Pacific Windows Creates a Bold, National Brand Presence
at 2017 International Builders’ Show
Sierra Pacific Windows Creates a Bold, National Brand Presence at 2017 International Builders’ Show
Red Bluff, CA (January 10, 2017) – For its first time exhibiting at the 2017 International Builders’ Show as a national brand, Sierra Pacific Windows is making its presence known in a big way. As part of its aggressive new product program, Sierra Pacific debuted 12 new product innovations, along with its new brand identity, as part of its dynamic new 2,800 square foot booth.
“After two years focused on integrating operations, rationalizing product lines, expanding national and international distribution and aggressive marketing, Sierra Pacific Windows is taking another step in solidifying our position as a top tier, national window brand,” Vice President of Sales & Marketing Dominic Truniger said.
Of the 12 new product innovations unveiled at the show, several are advancements in impact-rated products particularly suited to coastal building in zone III and zone IV areas. The new product development is an outgrowth of Sierra Pacific’s commitment to rigorous and uncompromising quality and its unique, vertically integrated structure – allowing the company to control every step of manufacturing, from planted seed to delivered window and door.
In addition to showcasing a dozen new product innovations, Sierra Pacific is spotlighting its new brand identity at the show. “Sierra Pacific Windows is now a national brand providing the best single source for all our customers’ fenestration needs,” Truniger said.
For more information, visit Booth #W3818 at the International Builders’ Show, or go to www.sierrapacificwindows.com or call 800-824-7744.
ABOUT SIERRA PACIFIC WINDOWS
Sierra Pacific Windows is a division of Sierra Pacific Industries, a family-owned forest products company. Based in Red Bluff, California, Sierra Pacific Windows is one of the largest manufacturers of superior quality, custom wood and vinyl windows and doors in the world. It is the only fully vertically-integrated window and door company, in which the company owns the forestland and manages the entire manufacturing and distribution process. Sierra Pacific Windows has a combined manufacturing production space of one million square feet in California and Wisconsin. Its windows and doors are distributed via more than 600 dealers, distributors and company-owned locations.
ABOUT SIERRA PACIFIC INDUSTRIES
Sierra Pacific Industries is a third-generation, family-owned forest products company based in Anderson, California. The company owns and manages more than 1.9 million acres of timberland in California and Washington, and is the second largest lumber producer and largest manufacturer of millwork in the United States. Sierra Pacific Industries is committed to managing its lands in a responsible and sustainable manner to protect the environment while providing quality wood products and renewable power for consumers. The company’s forests are certified under the Sustainable Forestry Initiative®. Sierra Pacific Windows utilizes nearly 100 percent of every piece of wood brought to its 18 mills and seven biomass-fueled cogeneration power plants.